BIC Cristal Original is more than your everyday pen. 

This inkredible pen provides 3km of writing in every blue and black pen. 

Perfect for writing 2 years worth of shopping lists, 100 love letters and 200 birthday cards!

The BIC Cristal is an iconic silhouette featured in MoMA's permanent collection, famous movies, TV shows and your everyday life. This inkredible pen has kept its iconic shape since its inception in 1950. Who wouldn't want to shine the spotlight on this pen?

To celebrate this icon, we ran a socials-first campaign focused on visualising the longevity of our black and blue Cristal Original pens with a humourous twist.